The following is lifted from the website. If you want to do something, here's one thing you can do.
"Donations Make a Difference.
Compelled by the anguish and horror faced by the Japanese people recently after they were hit by a 8.9 earthquake and tsunami, Aegis Media Malaysia Sdn Bhd is attempting to do the impossible or so it seems; raise RM1 million for the Japan relief efforts through a unique platform i.e. online bidding weLovejapan.
Aegis Media has joined forces with online portal "I LOVE LABELS" whereby Malaysians over the age of 18 years are able to donate by way of buying bids online. Once registered, members will have the opportunity to bid for an item of their choice and in return donate the monies to the Japan relief fund.
Auctions start from 22 April 2011."